5 Step Plan For Building A Massive Coaching Or Training Empire

So, I'm gonna talk to you today about my five step plan for building a massive training or coaching empire. So, this isn't gonna be an overnight thing but it doesn't have to take that long if you work intelligently, and you're focused, and you follow the sort of basic steps in the plan. So, step one, it always starts with yourself, your inner game, your inner world, your mindset basically. You've got to really believe that you can do this. You've gotta just be yourself, stop trying to be fake or pretend to be something you're not. And also you've got to really wanna help people, just coming from a space of contribution, you're wanting to serve people. You're not trying to sell to them or rip people off or something, you're genuinely trying to help the people that you're hoping to sell your products to.

Then that's step one, step two is just two final hike your competition. So to look at other people who are doing stuff, other people who are producing content. You can go on to Udemy and look at course that are done, you can look at the reviews, you can look at the chapter headings and find a, say, successful course out there, see how they've structured it, see what hooks they've got, see what they're appealing to, seeing what the reviews are, people are saying about it. So you can do this Udemy for courses or you can go Amazon and look up book reviews and stuff. So just that really look online forms, it just gives you a sense of what people want, what their problems are, where they're stuck what sort of message that they're responding to. And especially look at the ones which are successful, there's no point in look at unsuccessful ones 'cause they're doing it wrongly.

So, then that's the second step, the third step which is to be just get yourself out there, get the attention of people. So just post a lot of content to all these different platforms. So start with video, just make loads of videos like this talking about your story, your origin story, and just helping the other person get from A to B. And so you can repurpose it, get it on, just start with one video, post it to many different places and also post audio and transcripts and so on and then link them to each other, and just do a lot of this. 

Then you get people's attention, the fourth step then, once you get a lot of people liking you and stuff and listening to whatever you say, the fourth step is to advertise to people who've engaged with your content. So you can set up retargeting pixels in Facebook or Instagram for example and then just, you will have to spend some money, advertising, unfortunately but hopefully you'll get back a lot more than you spend. So, because you're only advertising to people who've already consumed your content, who've already watched 50% of your video. And you'll find it's a lot cheaper than tying to advertise to a cold audience. So, and then by advertising you can get them to opt in to your email list or, hopefully, just buy a cheap product from you, maybe like a $7 or $20 product, so you have like a loss leader that's like a no brainer, it's such filled with such value. But once they become a paying customer, that sort of really changes the relationship with you.

Hopefully by this stage, 'cause you produced so much content and you put so much energy behind it and you're coming from a space of contribution and you really believe you can help them, they're really getting to respond to this message. They're believing it too, and you are helping them as well, they're getting real value from this. And cause of the amazing thing about the internet, there's one too many, one video can literally reach millions of people. Or even if it only reaches thousands of people, and you just produce a little bit of value each, if they all start paying you a little bit but a lot of people do that you can potentially make a lot of money out of this and also help a lot of people.

So there are the first four steps, I did say I've got five steps. The fifth step is what Russell Brunson's called "The Dream 100." Which is people who a have big audience and you just try and basically become friends with them, work with them. So you might start buying their products, communicating with them, if you've got a show, asking them to be on your show, interview them, message them, whatever. But by getting to know them, over time, eventually, hopefully, then they will want to work with you and ultimately, if they might want to promote you or be an affiliate for you, and then you can tap into their audience.

And in a way if your audience is growing as well, you could help their audience as well 'cause you're, your audience is getting to know this other person, their audience is getting to know you. So both, you're both benefiting from this, it's not a one-way thing. But once you start tapping into these other people with audiences, there's no, there's hardly any limit to how big you can scale. That's all for now, see you in the next video, bye.

How to start a coaching or training business in 28 days

So I'm going to tell you have to start and or grow a some sort of coaching or training business in 28 days without having to spend a lot of money, you know on advertising and stuff like that. So, it all starts with your mindset and who you are. You've got to really believe that you can do this. You look around and see other people doing it and you look at yourself and you think, oh I can't, you know, something special about them. You know, I couldn't possible do anything like that. So that's rubbish, you have to really believe in yourself and that's step one. Otherwise you'll never get anywhere and the first hurdle you're just gonna give up. So you've got to totally, with every ounce of your being believe that you can do it.

Also, you've gotta just be yourself, I mean, I wish someone had told me this years ago. Life would've been so much easier if I'd just known, I could be myself at work and have a laugh, and relax. And so, I spent so many years in a sort of corporate environment having to pretend to be this sort of persona, this professional accountant or whatever. And it wasn't me, it just felt fake, and I didn't enjoy it and so on. So if you're just yourself, people can relate to you, and it's a lot easier for you and it's a lot more attractive for them, the proposition of working with you. And then you've just gotta picture in your mind's eye someone you can help. Now, looking around you, there's loads of, I'm sure you can think of people that you can help, they might not realise that you can help them but you could definitely help them.

If you could just think of one person like that, think of the billions of people that speak English as a first or second language on this planet and just scaling it up, you know that there's millions of people out there that you can, you can definitely help. It's just a question of getting them to realise that you can help them and so on. And getting your message across, speaking authentically. So, but just, you can't, if you think, oh, millions of people, how can you possibly speak to an audience like that? So no, just think of one person. So this person is your avatar and just all your communication, talk to that avatar. And then, they sort of represent everyone else and the people who are sort of a big like them will respond to your message.

So, then it just comes back communicating and getting your message out there onto social media, publishing videos, publish a video everyday. Or try and repurpose it put it on different platforms like Facebook, possibly LinkedIn depend on your target market, Instagram, Twitter, there's so many different platforms out there. And definitely get it transcribed to put on your blog, maybe also put it on YouTube as well. But if you start or maybe even do a podcast, we start with a video, then it's easy to repurpose it for all those places. So, and then just start boosting little, doing lots of little videos, cutting it up, and so on. Boosting them and just seeing which videos get the most response.

And the ones that get the most response, this is then, this the universe coming back and telling you they like what you're, they like what you're producing and they're interested in it. So just do more of that and less of the other and you could boost those ones more and more and you could also, you can also start to create products around the ones where, which have shown the most interest in what you're saying. And then, then you can, once people have watched it, then you can create an audience in Facebook or LinkedIn, you created a look-alike audience and you can market to those people.

And that's a lot cheaper than having to just reach out to cold traffic all the time 'cause you're reaching out to people who already have responded to your message or interested in what you have to say. So, by doing that, you're just getting yourself more and more known. And this is, if you follow what I'm doing, this is exactly the same technique I'm just starting to do.

This is one of my first videos like that and as you watch over the coming weeks and months, you'll see I'll be producing more and more of these videos, reaching out to my target demographic. And some people will hate it, some people will love it. And eventually I'll reach the people who are interested in what I have to say. So, I wish you all the very best of luck, bye for now.

How to spend this lockdown time wisely: Transcript

Part 1

Hi there.

So my name is Keith Griggs and I just wanted to talk a bit about this lockdown caused by the Coronavirus and how I think we should respond to it. In particular, how we should respond to it in terms of our business.


So I mean obviously it's causing incredible suffering to many thousands of people all over the world and it will almost certainly touch our families and friends as well. So it's a horrific thing.


But some people seem to be just, maybe a bit fearful about it or just shutting down and just using this as a time to just rest and relax and watch Netflix and so on.


But this could go on some time. And I think it's crucial for business that we are very proactive and use this time to our very best advantage. So, that's that sort of thing that I want to talk about today in this video.


So, obviously, I think is vital to stay healthy, stay safe, stay isolated, eat healthily, and go for lots of exercise.


That's definitely one thing. But also I think we can just take a step back, just like at Christmas and in August, the whole world seems to just shut down, which is often quite frustrating to me because I tend to want to plough on and carry on usually in that time.

But it forces me to take a step back and have a real think about things, go back to first principles and work out how everything fits together in my business and how I want to go forward. I think it's very valuable to do that.

Also of course you can also massively improve your digital assets.


You can create new sales funnels. Maybe your website doesn't do a very good job in terms of messaging and so on to take people through different stages from visitors to serve them a different message when they've interacted with your site and content a bit and know you better.

And then eventually they contact you or have some interaction and then you can sell them something cheap or give them something free and then maybe upsell them more expensive later.

So you move them up the value ladder, which is a way of maximising your income from each particular prospect, which is a much, much more profitable way of doing it than trying to acquire new customers all the time and just I'm selling them your standard offering.


Another thing that's really important I think to do is produce a lot of content.

This is content. This is a video, I'm also going to get it transcribed and use it as a blog post, and then also go to extract the audio and use it as a podcast. But the video, I'm going to syndicate it and put on many different places all over the internet, social media website and so on.

Part 2

I'd also like to talk about what I call the four pillars. I've sort of split various avenues into four areas that I think are absolutely crucial to any business.

So the first area is the whole thing about websites and messaging, which I have already touched upon and I will touch upon it a bit more in a minute. There's traffic and retargeting, which is absolutely crucial to get people into your website and to bring them back once they've been there.

Social media is becoming more and more important every day as people spend more and more time on there. And reputation is vital, what people are saying about you online and how you use this to your advantage.

So let's go into these four pillars, these four areas in a bit more depth.


Improving your website messaging.

So taking them on a journey through your funnel, which I've already alluded to, people do need a different message at each stage. A lot of people don't realise that, they just have a website. That's why it's much more ... I think it's very useful to just map out your whole presence on the internet as a sort of funnel and have different messages at different points where people first engage with you and then where people know you better. Take them to a different place in your website and give them a different message. Or it could be on your email list or maybe a Facebook group or something like that.


Also, inject the personality of your brand. In my case, a lot of my brand has actually to do with me, my personality, and that's why I like to use videos a lot to help get that across and help build a sort of connection with the people viewing my content.

Setting up email lists is another great way to improve your messaging too. Just like retargeting it's a great way to sort of capture people and then give you the ability to connect with them further and further into the future as you send them more and more content.


So that was the first pillar. The second pillar is to set up tracking and retargeting pixels, though I hope you've already done this. A lot of people have not.

For example, Google Analytics is extremely useful just to see how people find your site, how long they spend on each page, and their journey from where do they go off to each page. It can give you a lot of feedback about what people like about your site and then that can really help you create more pages, create more contents to give them what they like rather than what they find boring.


Adwords is really good. So if they come to your site, you can ... Maybe you're not advertising on Adwords at the moment, but maybe in three or six month's time you want to retarget who's been to your site so that's why it's good to put your pixel up now. Same thing with Facebook. Same thing with LinkedIn. You can target with LinkedIn ads, people who have been to your site.

And then of course, after capturing their information, we target them, set up ads and follow these people around for the next three to six months. So I have heard it said that 96% of visitors to your website never come back, so when you think about it it's an incredible waste of money to spend a lot of money advertising on SEO to get someone to your site and then never see them again. And the vast majority of people will fall into that category. So that's why it's so important to follow them around. It's also said that we need seven touches with a prospect before they like and trust you enough and know enough about your product and understand the benefits. They're not going to get all that on one time so you need some points of contact before they're ready to actually take out their wallet, take out their credit card and hand over their money.

So in the olden days, this used to be by points of contact by sitting in the emails, speaking to them and so on, but now over the internet we can create a lot more points of contact by retargeting using ads that appear on different sides. So Facebook, for example, giving you different aspects of your message, maybe different angles, different hooks, or maybe you show them testimonials from other people or case studies or something like that.

Part 3

The third pillar is to just be omnipresent, be all over social media. Obviously one way you can do that is retargeting, which is what I said, but make sure you have social media accounts set up on all the major places where your prospects gather. Almost everyone goes to Facebook. That's a great place to go. Even CEOs and B2B customers spend time on Facebook because a lot of them, for example, have children they want to keep in touch with and so on.

The fourth pillar is reputation. People believe what other people say about you much more than what you say about you, because obviously you are biased and you're always trying to present yourself in the best light. Whereas if someone else says something about you, it's much more believable, especially if they seem like a reputable person, you can see the picture and so on.

It's really important to manage your reviews online because you're wasting your money otherwise on advertising. If you have a bad reputation, bad reviews, no one's going to buy from you. You need to fix your reputation first before you invest in anything else. Managing it is very important. Have a system in place so if someone leaves a review, you are immediately notified and can respond to it. You should respond to both good and bad reviews because that just really helps people feel that you're a good company to do business with.

The second part of this is to build your reputation. Proactively approach customers and clients and ask them to leave reviews for you on various platforms. Thirdly, market this. Once someone has left a good review, you should put it on your website, maybe make an image from it, maybe make a video from it, put it on social media, maybe use it in your advertising, just get the word out there.


They're the four pillars. And as well as that, I think it's really good to just take time out just to network with more people because another saying I've heard is that “your net worth is your network” in that although most of the people we network with, it's maybe a waste of time. We might have a pleasant little conversation with people, but now and again we come across someone who has some skill, some idea, maybe they know who can really help us a lot.

And that's just happened time and time again for me. I just think it's a really good thing to just have lots of conversations with people. Maybe they come to nothing, but maybe they could be something that could just totally change the whole way you do business. I think it is great to interact. I think LinkedIn is brilliant for that. I've met so many amazing people on LinkedIn. Reach out, message people, talk to them and hopefully you'll find some people that can really help your business.


Maybe you can find a people, even if they can't provide you a service that your company uses, maybe they're just great people to bounce ideas off because sometimes one little comment from someone can really open up a whole new world of ideas for you. Don't underestimate this, and I think it's a extremely valuable use of our time. That's the end of  this video. Please subscribe to my content, like my pages. Please get in touch with me and hopefully see you soon. That's all for now. Bye.

How to spend this lockdown time wisely – Part 3 of 3

In this video I talk about the final two Pillars.

These are social media and reputation.

These days it is vital to be all over social media, as almost certainly that is where your customers spend time every day.

Also you need to nurture a first class online reputation. You need to manage your review listings and your reviews, actively build them up, and also use them in your marketing.

I also talk about the importance of increasing your network and just talking to people who may be of benefit in some way to your business. Worst case scenario is that you waste a few minutes having a chat.

How to spend this lockdown time wisely; Part 2 of 3

In this video I talk about the first two of what I call the Four Pillars.

I believe these should be the backbone of any business that is active on the internet.

To neglect any of these pillars means leaving a lot of money on the table.

The first pillar is website messaging. Your website should take them on a journey through your sales funnel, move them up the value ladder, and familiarize them with the personality of your brand.

The second pillar is setting up tracking and retargeting pixels on your website. This lets you see exactly what is going on with your site, eg how long they spend on each page. You can use this information to guide you to create content and even products that they like the most.

Then with the retargeting pixel you can stay in touch with the prospect.

How to spend this lockdown time wisely; Part 1 of 3

I talk about what I believe (from a business point of view) is the best way is to respond to this lockdown.

eg taking a step back to really think about things from first principles, and working on improving our digital assets such as sales funnels, messaging, content production and syndication .

Have you noticed that Instagram Is Starting To Hide Likes? But not necessarily bad news for you!

As was widely reported a short time ago with much fanfare, Instagram has started hiding likes as a test to see if doing so will make the app more enjoyable for users.

The test started in Canada but has now been rolled out to six additional countries - Ireland, Italy, Japan, Brazil, Australia, and New Zealand.

 

We Bet It’s Here To Stay

Our bet is that this change isn’t temporary. There has been so much written about the negative toll that a focus on likes is having on people’s mental health, that we believe that Instagram has pretty much already made up their mind about this move.

The fact that they rolled it out in seven major markets makes us confident in saying so as well.

And we think this is a good thing for everyone, including your business.

Here’s Why Hiding Likes Is Good For Your Business

Here are three reasons why we think Instagram hiding like counts is good for your business:

You’ll start tracking metrics that matter

Likes are a false currency. You can’t take them to the bank, and you can’t pay your bills with them. So there is no great reason to make them the focus of your Instagram strategy.

But that’s exactly what’s happened.

It’s time to start tracking the metrics that actually matter, like reach, engagement, saves,

You’ll start sharing content that’s more authentic


Admit it, at one point or another, you’ve held back on something you wanted to post because you didn’t think the Instagram community would like it enough.

Everyone that markets on Instagram have done that! But at what cost?

The cost is that Instagram has largely become a popularity contest, and that has driven people and companies to post images that fall within certain ‘rules’ that give them a better chance of success...which means authenticity has gone out the window.

Now that likes are hidden, our bet is that everyone will feel more comfortable posting content that’s authentic.

The foundation of a good business brand is an authentic connection with its audience, so we think this is nothing but good for business!

You’ll create content that gets real results


Now that you’ll be tracking the right metrics for your content, your Social Media Marketing Manager will now be held accountable to results beyond just likes and follower growth.

That means your content strategy will shift to maximize those metrics and actually drive real business results.

How many visitors are making it to your website? Opting into email lists? Buying products?

Our best is that real business results like these will become the expectation of businesses using Instagram, and the real value of the platform as a marketing tool will become abundantly clear.

Like It Or Not...

Change is coming to Instagram, and we think it’s a good thing! Expect that likes will be hidden in your market within the next six months, and start preparing your strategy now.

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Meta: Instagram is now hiding likes and it is actually good for your business. Wondering why? Read on to know the reasons why is it such a great change for businesses.

Keywords: instagram, instagram likes, instagram business

If you are doing Facebook ads you need to know about this important change coming soon ….

If you are doing Facebook ads you need to know about this important change coming soon ….

Facebook has announced that as of September, a relatively new and controversial feature on their advertising platform called Campaign Budget Optimization will become the mandatory default. Not the optional setting that it is now.


You can expect that starting in September when you create your new campaigns, they will use Campaign Budget Optimization as the default whether you like it or not! You can also expect that any existing campaigns will be migrated to Campaign Budget Optimization as well.

What that means for you is that it’s time to prepare!

What is Campaign Budget Optimization?

First, let’s make sure that we know what it is we’re dealing with. Here’s what Facebook has to say on the matter:

“Campaign budget optimization is a way of optimizing the distribution of a campaign budget across your campaign's ad sets. This means we automatically and continuously find the best active opportunities for results across your ad sets and distributes your campaign budget in real time to get those results.”

How Does Campaign Budget Optimization Work?

It’s still very early in this rollout, and the advertising community is still learning exactly how it’s going to work. But here’s the general idea:

“Using campaign budget optimization, advertisers can set one central campaign budget to optimize across ad sets by distributing budget to the top performing ad sets in real time. Campaign budget optimization is available for any campaign objective and is best suited for campaigns with multiple ad sets.”

“With campaign budget optimization, advertisers allow Facebook to distribute their budget across ad sets to get the best results for their campaign.”

Translation: If you have multiple ad sets running in a campaign, Facebook is going to spend your money the way they see fit!

Here’s what it will look like:

That sounds scary, doesn’t it?

Keep reading...it’s not all bad:

“In addition to setting a daily or lifetime campaign budget, businesses can set bid caps and spend limits for each ad set.”

Translation: You still actually have quite a bit of control over how Facebook spends your money, but you have to be a little more thoughtful about how you set things up.

The Benefits of Campaign Budget Optimization

So...why are they doing it then?

Here’s what Facebook as to say.

“By distributing more of a budget to the highest performing ad sets, advertisers can maximize the total value of their campaign. Budget optimization works in real time to determine the most effective use of a business' ad dollars to help lower cost per result and increase return on ad spend.”

“Campaign budget optimization also saves advertisers time by eliminating the need to manually shift budgets between ad sets.”

Translation: We have much better data about our ad system than you do...so let us do the heavy lifting using Artificial Intelligence!

It’s Coming...Here’s What To Do.

This change is happening whether you like it or not, so the best thing you can do at this point is to accept it and get prepared. Here are our tips to help:

Tip #1: Test

You can start using Campaign Budget Optimization on your campaigns right now, so you might as well get some experience with it before it becomes mandatory. Set aside a small test budget and start running experiments.

Tip #2: Use the ‘minimum budget per ad set’ setting

This is an optional setting that allows you to ensure that a particular Ad Set gets at least a certain amount of dollars spent on it. This is your way of making sure that Facebook doesn’t completely turn off traffic to a particular Ad Set.

It’s Time!

Campaign Budget Optimization will be a requirement very soon - it’s time to start preparing and testing so you’re ready!

Tip #3: More budget per campaign

Since your budget is now being split across all Ad Sets in your campaign, you need to make sure you are upping your budget.

Tip #4: Adapt and overcome!

Campaign Budget Optimization is new for everyone. The strategies for the optimization of this new setting are still theoretical, and you will make mistakes. That’s ok! Adapt and overcome! Continue to monitor your campaigns, learn, and make adjustments.


Email lists are old hat. Start using custom audiences

Building your audience is just as important as building your business. In fact, it is one of the main pillars of your business. Read on and learn the importance of audience listing.

Here’s what it means for your business

You no doubt heard over the years that you should build your list and that usually refers to building an email list.

Having a good list of prospects and customers that you can email on a regular basis is one of the easiest, most affordable and most effective ways to increase sales and build your business.

You should absolutely build your list. Though email marketing has become less effective due to the volume of email that's now being sent, it's still a very effective and important strategy for all businesses to take advantage of.

However, as the title of this article suggests, audiences are now the new list.

Audiences: The New List

Here's what we mean by audiences are the new list.

Audiences are a reference to the collection of people that you can build inside of an advertising platform like Facebook, Instagram, Google Ad Network, and LinkedIn that have interacted with your ads or your content or your videos or your website.

 

You can literally build a collection of people that you've had some sort of engagement. With your collection, you can then run ads to in the future.

This is, of course, an incredibly effective way of advertising because you are advertising to people that you know you. You already have some sort of relationship with the people you are advertising to.

That's very similar to being able to send an email to somebody that is already subscribed to your list because they have some sort of relationship with you.

How to build an Audience

Here's how to build audiences.

Every ad network, or social media platform, comes with what's called a pixel. A PIXEL is a small piece of code that you can put on your website that will then track any time a visitor comes to your website and notify the advertising networks that that's somebody that you can advertise to again.

What you want to do is get pixels from all the various social platforms and ad networks, add them to every page of your site, start collecting people and building those audiences by their interest in topics, products, and actions taken.

Pixels give you the ability to get enough information about where that person has visited on your site to know things like whether or not they're interested in a particular topic of a blog post, or if they viewed a particular category of product on your site, or they've watched a certain video.

You can get good detail from that pixel to give you more targeted advertising audiences.

Finally, you can promote your content and your offers to those audiences based on the audiences that they're in.

Final Thoughts

Again to recap, audiences are the new list.

You, of course, still want to build your email list. That's a very powerful marketing tool, but audiences are starting to prove to be just as effective, if not more effective.


Because you are not reaching somebody in their very, very crowded in box. You can instead reach them with a variety of content formats in the environments that they're already spending time on, namely the social media platforms and websites that they visit.

Build your audiences, get started today.

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Meta Description: Building your audience is just as important as building your business. In fact, it is one of the main pillars of your business. Read on and learn the importance of audience listing.

Keywords: audience, list, building your audience, building your business, audience listing

The Use of Blockchain In Digital Marketing

While the industry is divided on the use of blockchain in general, thanks to cryptocurrency, there’s no question that it has plenty of promise in digital marketing.

Though blockchain got most of its attention from Bitcoin, there’s much more to this technology than cryptocurrency. Blockchain provides a method of digital record-keeping that keeps a ledger of transactions that is transparent and can’t be altered, providing more security than other technologies.

The many advantages of blockchain have already led to its implementation in several industries, notably in finance and healthcare, but it holds a lot of potential for digital marketing.

Find out how blockchain could affect digital marketing and what benefits it holds.

What is Blockchain?

Blockchain is an electronic public ledger that can be openly shared among separate users, creating an unchangeable record of transactions. Each transaction has a time-stamp and a link to the previous transaction, so it’s impossible to alter.

Each digital record or transaction is called a block, and it allows either an open or controlled group of users to participate and alter the electronic ledger. It can also only be altered or updated with agreement among all participants, and once new information is entered, it can’t be erased. As a result, a blockchain has a true and verifiable record of every transaction that ever existed within the system.

Blockchain is also without an administrator, since the blockchain users are the administrator. Blockchain ledgers can be managed autonomously to exchange information between parties, much like collaborative software or a peer-to-peer network.

Though blockchain is often called a technology, it’s more accurate to refer to it as an architecture creating an unchangeable ledger of transactions.

Data Collection

The internet is accessible to anyone through ISPs and web browsers, the two gatekeepers. Both of these record and analyze all our online behavior to gain insights about us and apply it to our online searches and future marketing efforts.

Unfortunately, these gatekeepers don’t always offer fair and ethical access to the web, and the recent headlines have proven our personal data is easily bought and sold.

This is where blockchain comes in. With a network built on blockchain-verified signatures, your data stays with you. This is in stark contrast to it floating around servers which are owned by the application you’re using, such as Facebook. With this network, visiting a website would allow you to keep your own personal information, without contributing to a running log of the people who also visited the website. As a result, all your personal information will be encrypted and protected.

While this is a great thing for individuals, it can be scary for marketers. Without access to user data, marketers would need to gather data directly from prospects and customers to get a full picture of the audience.

User experience could change too. Though you should already be putting a lot of effort into user experience now, blockchain could offer the opportunity for users to voluntarily decide which content and advertisements they want to view.

Digital Display Marketing

Online display ads are riddled with flaws and problems, regardless of whether some businesses see results. For a marketer, online display ads can be expensive, complex and difficult to manage, and the inventory is controlled by Google and Facebook almost exclusively.

The problems that arise from digital advertising in terms of user experience are well known. Display ads are disruptive, intrusive, irritating and waste your battery and bandwidth.

However, a blockchain browser with a Basic Attention Token (BAT) can fix all the issues with ads. By trading on the value of online attention, blockchain can incentivize users to view content and break up the monopoly on digital ads.

It works like this: marketers buy ads with BAT, which are found in private tabs or landing pages. Users who choose to view ads are compensated with BAT, so they’re only seeing the ads they want to see.

As a result, marketers get more accurate consumer information, and users get to learn about only the brands they choose. Users also receive a portion of the marketer’s BAT in exchange for their attention.

Publishers are also compensated by both users and marketers through the revenue-sharing program. Publishers receive a higher portion of the ad spend than the users, however, and may choose to charge BAT for premium subscriptions and content.

This is really a win for everyone involved. Marketers get more accurate, targeted data to tailor future campaigns, publishers earn revenue and control over the message, and users get only the most relevant ads they actually want to see. Users can also do so without risking their personal information.

Just like buying a subscription to a print publication you wanted to read in the past, BAT shows the value of a user’s attention and puts them back in control.

Privacy and Trust

Privacy and brand trust are two overarching issues in the digital world, which leads many users to become skeptical and discerning about who they give their information to.

Giving users control over the amount of personal information they reveal lowers privacy concerns from the user perspective, as well as promoting social responsibility from the marketer’s side.

Caring for your user’s data and privacy are important anyway, so putting effort into improving any shortcomings should already be on your to-do list. With blockchain, however, the businesses that prioritize user privacy will become more apparent and earn more trust from users, building your brand relationships.

On top of that, studies show that users are more willing to voluntarily provide personal information, with permission, if there’s a reward for their trust. If you’re paying users directly to view your ads and content, you’re more likely to get their information and continued support in the future.

Ownership and Security of Assets

Piracy was a problem in the past, which led to sites like Pandora and Amazon Music, Unfortunately, artists are only compensated pennies per stream, and the complexities of the music industry meant that streaming service payments don’t always go to the appropriate person.

With blockchain, artists, filmmakers, musicians, photographers and other creative professionals have the opportunity to provide their pieces to the huge audience without the use of an intermediary. They can gain value for their tokens as they become more popular as well, earning more for their work.

The downside for the marketer is that this would give artists the tools necessary to market themselves directly to their audience, without sacrificing their revenue. This would give artists a chance to be valued for their work, however, and not because they know how to become a corporate product.

Looking to the Future

Though these possibilities are very real, they’re likely far off in the future. For now, we’re seeing blockchain in its infancy and learning more about how it could have positive benefits for user experience and marketing. With that in mind, it’s important to consider the implications for the future.

One thing is for sure, however: right now, some of the best minds in the industry are working on blockchain and cryptocurrency to adapt it to different business models and industries, so there’s likely to be a lot of development in the near future.

Meta description: Find out how blockchain is poised to shape the future of digital marketing and what you can expect from this emerging technology.

Keywords: blockchain, marketing

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